Kanye West - Good Life ft. T-Pain

Production Treatment- Zeenat, Noor, Emma, Hayfa

The music video: How to love- Lil Wayne

Duration: The length of the original video is approximately 5 mins 22 seconds this is because there are parts of the video at the start and end where there is no music playing as the protagonists are just acting. As we wont be including this, the length of out video will be approximately 4 minutes 10 seconds as our our filming will be done to match the song

Audience: The main target audience for out music video will be for late teenagers (13-19) both male and female. Although the content of the music video and the lyrics are suitable for a younger age, the primary target audience is still males and females between the ages of 13-19. This is because of the subject of the video. It is about a teenage girl who's boyfriend has left her for another girl-something a lot of teenagers can identify with. The music video can also be watched by adults, but again, it will be much harder for them to identify with the video-some may find it easy to identify with however because of past experience and even adults go through relationship difficulties. Also, from our research, we found that the age group of people who listen to hip-hop (which is the genre of our music video) are teenagers between the ages of 13-19.

Resume: The genre of the video is hip-hop and the audience will see a variety of things. The video is about a girl receiving a text from her boyfriend breaking up with her and she is heartbroken, she goes walking around and is angry and upset. The audience will see the protagonist doing things like sitting on the bench crying, walking through crowds of people in a daze, and just basically thinking about her ex-boyfriend and how he's upset her. The protagonist will be wearing casual clothes that teenagers may wear on a daily basis such as jeans, jackets, top etc which will match the 'urban' mise-en-scene which will be shown through the key locations of Manchester town centre, Hulme Park, and the Alexandra Park estate in Hulme. We will also film the protagonist in chapel where she will go to reflect on her thoughts. At the moment we only have 3 locations in mind because from our research on hip-hop music videos, there aren't a lot of locations used as the storyline is often a very simple one. As hip-hop is quite an urban genre, we have chosen urban locations to go with this.

Suggested Elements: There will be no dramatic costume design as our protagonist will be wearing casual urban clothes to match with the urban mise-en-scene and urban genre of the music video, also to keep with the conventions of other HipHop videos, we will be keeping our video naturalistic as possible as that's what other HipHop videos are like.

Recording days: We intend to spend approximately one month filming, however not all 30 days of the month will be needed- we intend to spend 2 days a week in the month filming. We will be spending approximately one month on the post production (editing, insertion of transitions, sounds and overall polishing of the piece) during this time we will also be working on our CD cover and poster- two of us will be taking charge of the CD cover and poster however all four of us will have some sort of involvement in both.

Filming: Wednesdays, Fridays October to beginning of November

Editing and Post Production: November

Video Analysis- Good Life by Kanye West

Performance and Narative

The genre the music video is R&B\Hip Hop music. The video is an art video, as you are able to tell from the special effects and the editing has been done in a specific way so that the audience is able to see the lyrics, and how they have been put in the video in a creative and interesting way. The video is holds more of a narrative element, although it is an art video and is mainly focused on the special effects, most of the time the effects are showing images of the lyrics.

An example of how they are showing their lyrics - “let the money pile up”


close up

Kanye West's image has been promoted throughout the whole video, he is one of 3 performers in the whole video. All performers (kanye west, tpain, and the dancer) are all in black and white to contrast their look from the cartoon edting that has been added which are all in bright colours. There are also many close ups on Kanyes face to promote his image and so that the audience is aware that he is the star of the video. The references made in this video are all of kanyes life as a pop star and celebrity, there are cartoons of crowds of people and money and his lyrics are also highlighted to give a clear image.

The beats are all cut with the music and when a new topic in the song comes up the video jumpes into a new cut and shows the next lyric. The speed of the video has a cut rate that vaires sometimes it will stay on the artist for around 7 or 8 seconds and on other parts will only stay for 3 or for. The video is lip synced throughout by both Kanye West and Tpain.

"i go for mine"



"i got for mine i got to shine"